Our story began with a journey that five hair and makeup artists dreamed of and planted the seeds for five years ago. The founding team of Luce consists of the descendants of families who have been farming in Anatolia for four generations, and Luce Rituals pays homage to the land and roots. With the respect for the earth and heritage of these five artists who have been serving in the beauty industry since 2008. Over the years of experience gained in the industry, our artists have come to know different hair and skin stories and have formulated treatments that align with these stories by returning to nature. The Luce Rituals collection, developed with the power we derive from the earth, aims to bring out your natural beauty, while our production and packaging choices are based on sustainability principles for our planet. In our five years of R&D, we have developed recipes for different hair and skin needs, completed our vegan and organic certification processes, and filled our products with love in sustainable packaging. We are ready to accompany you on your journey to be yourself with purity.